The Weather Channel Coming to YouTube TV, Other Allen Media Channels to Follow
Byron Allen’s Allen Media Group (AMG) announced its new multi-year and multi-platform strategic partnership with Google, which will carry The Weather Channel on Google’s YouTube TV. The Weather Channel is expected to be the first of Allen’s networks to be added to the platform. Later in the year, other networks are expected to be added.
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AMG has been a big mover on the fringes of the streaming space, with its major properties including the free streamer Local Now and HBCUGo.TV.
Local Now is a free video streaming service that includes on-demand access to movies and TV shows. The service also provides several virtual streaming channels, including newscasts from New York, Denver, Detroit, Cleveland, Kansas City, Nashville, Phoenix, Salt Lake City, San Diego, and West Palm Beach. Over 220 cities in the United States have a localized feed. Local Now offers live severe weather coverage from The Weather Channel to people viewing in areas impacted by the severe weather event
Local Now partners include Newsy, Court TV, Lionsgate, Cinedigm, and People TV.
The recent acquisition of HBCUGo.TV included 5,000 hours of programming featuring HBCU’s students and alumni. Last year, HBCUGo.TV reached an agreement with the Central Intercollegiate Athletic Association to air 44 football games, as well as men’s and women’s basketball games.
Byron Allen, founder, chairman, and CEO of Allen Media Group said, “All of our Allen Media Group properties are growing at an unprecedented rate, and our partnership with Google is a key step in our continued global transformation.”
President of global partnerships at Google, Don Harrison added that AMG’s “vast portfolio of properties represents a tremendous opportunity to engage audiences worldwide.”
The Weather Channel, which was acquired in 2018, was named the 2018 Harris Poll EquiTrend TV News Brand. The Weather Channel en Español launched in 2020. After an exclusive deal with a short-form digital platform, Quibi, The Weather Channel had access to Quibi’s Daily Essentials for weather-related programming.
Entertainment Studios was founded in 1993.