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Time Spent Streaming Continued to Increase During the Last 3 Months of 2019, Study Finds

Stephanie Sengwe

While the streaming wars could have easily inundated consumers with content, it seems the market was more than ready for a variety of platforms to watch from. According to a new study conducted by Conviva, binge-watching and streaming increased even more last year than years prior.

The study, titled “The State of Streaming,” found that time spent streaming video hiked by more than half in the last three months of 2019, a 58 percent jump from the same period in 2018. Conviva also found that streaming was up by 61 percent in the U.S. and by 65 percent in Europe.

“We’ve barely begun to scratch the surface of streaming’s impact not only on consumer behavior, but also on the multi-billion dollar advertising and entertainment industries,” Conviva CEO Bill Demas said in a statement.

Roku maintained its top spot as the most-used connected TV, with a 65 percent increase year over year, while Fire TV came in second and was 51 percent year over year, Conviva reported.

Conviva’s findings are consistent with those from Nielsen’s “Total Audience Report,” which was released earlier this week. In their study, Nielsen found that there were approximately 646,152 different titles to choose from across linear and streaming services — a nearly 10 percent spike compared to what was available in all of 2018. With new streaming services — Disney+ and Apple TV+ leveraging originals, in addition to those found on Hulu and Netflix — the study found that nine percent of all titles appeared exclusively on SVOD services.

Though there is currently an influx of content, the study found that customers want more. According to Nielsen, 93 percent of subscribers are looking at either maintaining their current level or increasing the number of streaming services they are subscribed to. As it stands, 47 percent of consumers between the ages of 18 to 34 have three or more services.

Photo credit: Glenn Carstens-Peters on Unsplash

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