Tubi Now Has 20 Million Monthly Actives, As It Surpasses Pluto TV in Free Streaming Race
Tubi announced today that it surpassed 20 million monthly active users in May, with customers watching over 94 million hours of content. In addition, May was also the single biggest month of revenue for the ad-supported, free movie and television service.
Earlier this year, Tubi announced it would invest over nine figures in content acquisitions to further grow its already massive content library. So far, its partnerships seem to pay off as this new company record beats competitor, Pluto TV, which announced just last month, that it reached 16 million active users and would be expanding into Latin America. The company is hoping to aggressively expand the growth of the service, which also competes with services Xumo and Sinclair-owned STIRR.
In February, the Tubi inked a deal with NBCUniversal and brought shows such as Xena:Warrior Princess and Hercules: The Legendary Journeys to the service. As of today, Tubi offers more than 44,000 hours of content available to viewers from over 200 partners which also include major studios, MGM, Lionsgate and Warner Bros.
“Tubi has made remarkable strides in the first half of the year, further demonstrating the vitality of AVOD in an environment fatigued by the amount of subscription video options,” said Farhad Massoudi, CEO of Tubi. “Our recent deals this year with NBCUniversal, Lionsgate, Warner Bros., and others resonated very well with our customers, and we’re excited to provide even more premium content this year.”
Tubi is available on most connected devices including Fire TV, Roku, Apple TV, iOS, Android, and Xfinity X1.