If you are a user of the Xumo Play streaming service, you are about to get more local viewing options, because on Tuesday, the Cox Media Group (CMG) announced that its newly launched local streaming channel Neighborhood TV will be joining the Xumo Play streaming lineup beginning on Friday, Dec. 1.
“Live news, whether national or local, has always been a top performing genre of programming on Xumo Play,” Xumo Play VP Stefan Van Engen said. “Neighborhood TV’s hyper-local community coverage will be a great complement to our growing lineup of local and national channels, offering our customers more ways to get the news they care about most.”
What Is Neighborhood TV?
Neighborhood TV (NTV) is a free ad-supported streaming TV (FAST) local news channel and since launching in August 2023 has grown to cover 70 individual neighborhoods in Atlanta and 30 in Charlotte, with plans to launch in hundreds more across the country. As an extension of CMG’s existing TV presence, Neighborhood TV is designed to be a hyper-local option to serve audiences who view streaming as an additional resource to traditional TV and cable. Cox Media Group is preparing to launch a cross-platform advertising campaign across its local broadcast channels to encourage viewers to incorporate NTV into their news routine.
“We are pleased to bring these two trailblazers together, making it seamless for viewers to access the programming they want, and for advertisers to maximize their local reach,” CMG executive chairman Steve Pruett said. “And, through cross-company marketing efforts, we are leveraging our core CMG brands so that our linear airtime commercials for Neighborhood TV will support the further adoption of the new FAST channel on Xumo Play.”
Xumo Play
Xumo Play is a free video streaming service that includes on-demand access to several movies and TV shows. Xumo Play offers 290 free virtual channels, including those focused on reality TV, vintage TV, and game shows.