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NFL Sunday Ticket Reportedly Draws Just 1.3 Million Customers to YouTube TV

NFL Sunday Ticket Reportedly Draws Just 1.3 Million Customers to YouTube TV

The total is only 100,000 more customers than the out-of-market package had last season when it was on DIRECTV.

Matt Tamanini
Matt is The Streamable's News Editor and resident Ohio State fan. You can find him covering everything from breaking news to streaming comparisons to sporting events. Matt is extremely well-rounded, having worked for the Big Ten Conference, BroadwayWorld, True Crime Obsessed, and Land-Grant Holy Land before joining TS. He cut the cord in 2014, streams with a Fire TV, and his favorite titles include "The Bear," "The Great British Bake Off," "Mrs. Davis," and anything on the Hallmark Channel.
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Matt Tamanini

Over the past year, one of the most hotly followed stories in media was who would land the rights to NFL Sunday Ticket after its most recent contract with DIRECTV ended following the 2022-23 season. While such major companies as Apple, Amazon, and Disney were reportedly in the mix, it was Google’s YouTube TV that eventually — and somewhat surprisingly — ended up landing the rights. However, a new report indicates that the tech giant still has a long way to go before the $2 billion per year investment proves worth it.

  • A new study from Antenna indicates that NFL Sunday Ticket has drawn in 1.3 million customers this season.
  • That total is just 100,000 more than what has been reported from DIRECTV’s final year with the package.
  • Estimates indicate that YouTube TV would have to hit 4.5 million customers to make the deal profitable.

According to a report from Bloomberg, a recent report media research firm Antenna indicates that in its first year on YouTube TV, the NFL’s out-of-market package has managed to only secure 1.3 million customers, just a slight increase over the 1.2 million that DIRECTV reportedly had in its final season as the package’s home. The report also shows that 41% of those customers were new to Google’s live TV streaming service, which Antenna’s co-founder and CEO Jonathan Carson regarded as positive.

“It’s a really great win-win for the NFL and YouTube,” he told Bloomberg.

Carson contends that the data shows that the most diehard sports fans are willing to follow their favorite teams and leagues to whichever platform their games are available on. While that might be true, these numbers fall well short of industry estimates that indicated earlier this year that Sunday Ticket would need to attract 4.5 million customers in order to make it a profitable investment for YouTube TV.

The raw numbers of how many customers have signed up for Sunday Ticket are not enough to tell us how successful the rights acquisition has been for Google. Since the company is allowing consumers to access the service by either signing up for a traditional YouTube TV subscription or via the ala carte option provided by YouTube Prime Time Channels, we are unable to ascertain how much additional revenue is actually being generated by the new subscriptions. Additionally, since the streamer offers different packages for both types of customers, without getting a more detailed breakdown of the numbers, it is impossible to know

How Much Does NFL Sunday Ticket Cost on YouTube TV?

YouTube TV offers a range of NFL Sunday Ticket options from as little as $349 with a YouTube TV subscription to $489 if you sign up for the standalone service. However, there are different levels of each option, mostly built around whether or not you want to also be able to watch NFL RedZone, the league’s fast-paced whip-around broadcast on Sunday afternoons.

YouTube TV streaming subscribers are able to get the package with RedZone for $389 for the full season. However, both that and the $349 base option are available on a monthly installment plan for either $8725 or $97.25 per month.

For non-YouTube TV customers, the tier without RedZone runs $449 for the full season or $112.25 divided up over four monthly payments. With RedZone, it costs $489 for the season, which can be broken down to $122.25 over four months.

While the $100 difference between the two packages is noticeable, the discount for YouTube TV subscribers is not as significant as it appears. The streamer’s base price is $72.99, so the difference between the subscription add-on and the Prime Time Channels version of Sunday Ticket is only $27.

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NFL Sunday Ticket

NFL Sunday Ticket is a subscription video streaming service that allows football fans to watch every live out-of-market NFL game on Sunday afternoons on YouTube or YouTube TV.

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$158.99+ / month
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Matt Tamanini
Matt is The Streamable's News Editor and resident Ohio State fan. You can find him covering everything from breaking news to streaming comparisons to sporting events. Matt is extremely well-rounded, having worked for the Big Ten Conference, BroadwayWorld, True Crime Obsessed, and Land-Grant Holy Land before joining TS. He cut the cord in 2014, streams with a Fire TV, and his favorite titles include "The Bear," "The Great British Bake Off," "Mrs. Davis," and anything on the Hallmark Channel.
Read full bio ›
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