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YouTube TV Becomes Presenting Partner of NBA Finals

YouTube TV has added the NBA to their list of promotional partnerships. ABC will broadcast the “Finals presented by YouTube” starting live on May 31st. This will include promotion during the game, as well as commercial spots promoting the service.

This is similar to the partnership YouTube TV struck with Major League Baseball for the World Series last season.

The announcement follows YouTube’s effort to get more involved in sports. Just last month, they added NBA TV and MLB Network to their channel lineup.