Since AT&T launched DIRECTV NOW two years ago, the company has heavily subsidized it for AT&T Unlimited Customers. That’s about to end.
Last year, the company reduced the discount for AT&T Unlimited customers from $25 to $15 a month. Now, on November 15, AT&T Unlimited &More, AT&T Unlimited Choice, or AT&T Unlimited Choice Enhanced will no longer receive any discount.
It appears that if you add the offer prior to November 15, you will continue to receive the discount as long as you stay an active AT&T and DIRECTV NOW subscriber.
The move comes as the company has been pulling back on promotions for customers. Since July, DIRECTV NOW has stopped offering a free Apple TV 4K, Roku Streaming Stick, and $10 a month for your first three months.