TiVo was once known as the undisputed ruler of digital video recording. In 2025, however, nearly all cable and live TV streaming services offer DVR of their own, and TiVo has long since branched out into other products and services. That includes a smart TV operating system (OS), and TiVo announced on Monday that it was partnering with Sharp to begin selling TVs with its OS in the United States for the first time.

Key Details:

• Sharp smart TVs powered by TiVo’s operating system are coming to market as soon as February.
• The TiVo OS touts its advanced search and recommendation capabilities as big plusses for consumers.
• TiVo will face stiff competition from Roku and Amazon Fire TV, as well as other operating systems.

As announced at the 2025 Consumer Electronics Show, TiVo and Sharp are coming together to begin distributing the TiVo OS in the United States. Sharp sets using the TiVo system will begin hitting retailers as early as February, and the first set available will be a 55-inch QLED screen.

TiVo, which is owned by parent company Xperi, says its OS is a powerful aggregation tool that will help viewers find content from on-demand streaming services, live TV channels, and other sources. It says its search and recommendation capabilities will keep customers engaged, and will show highly personalized content tailored to the viewer’s preferences.

“Partnering with Sharp to introduce smart TVs Powered by TiVo in the U.S. represents a significant milestone for us,” Xperi GM Ben Maughan said. “Our deep understanding of viewer needs and behaviors has allowed us to develop a platform that elevates the TV experience by making it more intuitive. We’re excited to bring an enhanced TV experience to Sharp’s consumers in America.”

TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all streaming devices and smart TVs in the United States, showing these manufacturers already have dedicated customer bases who are comfortable with their respective operating systems.

“We have partnered with TiVo to provide a truly independent platform that allows our consumers to find, watch and enjoy content easily,” Sharp president Jim Sanduski said. “As we look to gain more foothold in the U.S. television market, partnering with credible and trustworthy businesses such as TiVo to provide an experience that aligns with our consumers needs, is crucial. TiVo’s unbiased, personalized and content-first approach is exactly the type of operating system our consumers are looking for.”