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While Disney+ Sees Huge Success with ‘Black Widow’ Premier Access, Theaters Continue to Suffer

In response to the pandemic, Disney, WarnerMedia, and other media companies changed their strategies by introducing simultaneous theatrical and PVOD releases.

With many consumers left hesitant to venture out to movie theaters, or finding local theaters closed as a result of the pandemic, Disney+ began offering Premier Access. This option gives subscribers the opportunity to stream a Disney title at the same time as it opens in theaters for $30 in addition to their Disney+ subscription fee.

The latest Disney+ Premier Access and theatrical release, Black Widow was a success for the streaming service, but it didn’t perform as well in theaters. Theater owners have placed the blame on Disney+ because consumers could stream the movie at home, which decreased ticket sales. This is a smart move for streaming services like Disney+ and HBO Max. When Disney’s movies are in theaters, they keep about 60% of their profits, while almost all of the profits from Disney+ Premier Access stay within the company.

Viuda negra

7 de julio de 2021

Natasha Romanoff, alias Viuda Negra, se enfrenta a las partes más oscuras de su historia cuando surge una peligrosa conspiración con vínculos con su pasado. Perseguida por una fuerza que no se detendrá ante nada para acabar con ella, Natasha debe enfrentarse a su historia como espía y a las relaciones rotas que dejó a su paso mucho antes de convertirse en una Vengadora.

Wall Street firm Cowen shared some insight into the importance of Disney films for theaters in a recent report.

“We think the dual-window strategy was pretty clearly net accretive for Disney; for theaters, on the other hand, the dual-window strategy presents a serious problem. While for Disney the dual offering made sense (particularly given still-ongoing COVID-19 concerns), the 27% to 35% estimated hit to box office for the theaters is pretty devastating — particularly so given that Disney’s tentpole films constitute one of the last reliable sources of attendance for theaters,” the report said.

Cowen estimates that Disney+ Premier Access has resulted in a $50 million to $70 million loss for theaters. In the first weekend that Black Widow was released, it brought in $60 million on Disney+. This has been an issue for theaters since similar titles would have been considered a hit in theatrical release — without the involvement of Disney+ Premier Access.

According to a TV Time survey, consumers who watch family-friendly movies are likely to want to do so at home. As long as families have access to Disney+ and HBO Max, they can stream movies like Cruella and Space Jam from the comfort of their homes.

Disney+

Disney+ es un servicio sin anuncios servicio de vídeo en streaming que ofrece series y películas exclusivas de Disney, Pixar, Marvel, Star Wars, National Geographic y mucho más. Disney ha revelado que su servicio de transmisión llegará el 17 de noviembre de 2020.

El precio del servicio en streaming de Disney será US$ 7,49 / mes o US$ 74,99 / año (US$ 6,25 / mes).

La aplicación tendrá una calidad de 4K en streaming, descargas ilimitadas, 4 visiones simultáneas, hasta perfiles, con cientos de avatares para tu perfil personal.

El primer año se añadirán 25 películas nuevas originales, más de 10 películas, 7 500 episodios de series de televisión, 100 películas nuevas y 400 títulos del catálogo completo de Disney Vault. Además, estarán disponibles nuevos lanzamientos como Toy story 4, El rey león y Aladín; así como, clásicos como La sirenita y Cenicienta.

La compañía ha anunciado varias series y películas originales que estarán disponibles para el lanzamiento, como The Mandalorian, el spin-off de Star Wars con 8 episodios por el valor de 100 millones de dólares, High School Musical: El Musical, El mundo según Jeff Goldblum y La dama y el vagabundo.

Puedes ver la lista completa de series y películas consultando Disney, Disney Channel, Star Wars, Pixar, Marvel, Nat Geo o todo el contenido disponible de Disney Plus en Disney+ Streaming Movie List.

Pruébalo sin Costo

Consigue Disney+ por Sólo US$ 6,25. Cuando Eliges el Plan Anual.

In the past, movie theaters have relied heavily on animated titles to bring in families. Without animated films being released exclusively in cinemas, movie theaters have suffered since families have been able to watch the movies at home instead.

This doesn’t mean movie theaters are completely doomed, however. As more people return to their normal routines, they may go back to the movie theater, also. Disney has one more simultaneous theatrical and Disney+ Premier Access release, Jungle Cruise due this year. After that, animated movies from various studios will be released exclusively in theaters. This is a chance for movie theaters to come back from the pandemic and PVOD releases and — hopefully for them — draw in more consumers.

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