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Xumo Teams with Target to Distribute New Line of Cheap, 4K TVs

Hisense-manufactured sets from Xumo and sold at Target will feature a starting price point of $250.

Xumo and Target have teamed up to provide viewers with a line of Hisense smart TVs for less than $400

There’s officially a new outlet for buying Xumo-branded smart TVs in the United States. On Monday, Xumo announced a new partnership with Target, which will allow the retail giant to sell Xumo-branded smart TVs manufactured by Hisense in its stores. It’s the latest retailer to partner with Xumo, the streaming joint venture between Comcast and Charter Communications.

Key Details:

  • Xumo smart TVs from Hisense come in 55” and 65” sizes.
  • The sets are priced at $250 and $360, respectively.
  • Customers can purchase these Xumo TVs from Target’s website or in person.

Xumo-branded TVs from Hisense are some of the most affordable 4K smart TVs on the market. They come in 55” and 65” sizes, which cost $250 and $360, respectively. They’re the perfect way to fill out your holiday shopping list and make sure you stay under budget at the same time.

“The growing fragmentation of content on streaming services can make content discovery difficult — the Xumo TV makes streaming easy,” Xumo SVP Stephanie Cassisaid. “Extending our reach with Hisense, a top global TV manufacturer, and Target, a premier retail destination and one of the country’s most-trafficked e-commerce sites, is a major win.”

Xumo’s TV sets are perfect for streaming fans, as they put your favorite services like Netflix, Disney+, Prime Video, and more front-and-center, helping you cut down on browsing time and get you to watch your favorite show or movie faster.

The sets come equipped with 4K screen resolution for compatible content, as well as Dolby Vision HDR and HDR10 technology, providing enhanced color and contrast for the best possible picture quality. Xumo’s Hisense sets also enable the pass-through of Dolby Atmos from supported content sources when connected to a compatible audio device.

“Launching Hisense Xumo TVs in Target marks an exciting chapter for Hisense USA, as we bring advanced, wallet-friendly technology to more households across the nation,” Hisense USA head of TV product marketing Craig Gunther said. “This collaboration between us, Xumo and Target not only expands our reach but also reaffirms our commitment to delivering exceptional value and an enhanced viewing experience for all consumers.”

Xumo Play

Xumo Play is a free video streaming service that includes on-demand access to several movies and TV shows. Xumo Play offers 290 free virtual channels, including those focused on reality TV, vintage TV, and game shows.


David covers the biggest news stories, live events, premieres, and informational pieces for The Streamable. Before joining TS, he wrote extensively for Screen Rant and has years of experience writing about the entertainment and streaming industries. He's a Broncos fan, streams on his Toshiba Fire TV, and his favorites include "Andor," "Rings of Power," and "Star Trek: Strange New Worlds."

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