Get ready for another price hike on ESPN+ UFC PPVs.
ESPN+ is increasing the price of its UFC pay-per-view events offered through its ESPN+ UFC PPV service. Starting with UFC 270 on January 22, ESPN+ UFC PPV events will cost $74.99 (from $69.99), and the price of the ESPN+ PPV Package (which includes one PPV event and an annual subscription) will also change to $99.98 (from $89.98).
This is the third price increase for UFC PPVs in ESPN+’s short lifespan. The price for UFC PPVs went up to $69.99 last January from $64.99 in 2020 and was $59.99 at launch in April 2018.
However, this latest increase will not affect ESPN+’s monthly and annual subscription — at least for now. The service increased its monthly and annual plans back in August but ESPN has often alternated price increases between its UFC PPV costs and its monthly/annual costs on a regular basis. Should the same pattern hold true here, expect another ESPN+ price hike over the summer.
Despite the consistent price increases over time, UFC continues to be a strong performer on both network television and ESPN+. The prelims for UFC 264 averaged 1.6M viewers on ESPN, the second-biggest prelim audience of all time (UFC 246). Adding ESPN Deportes and ESPN+, it averaged 2.2M viewers, also trailing only UFC 246.
The UFC’s success has also given it a presence on ABC. The flagship station aired its first two live UFC events last year and a total of 25 original hours of UFC coverage, including UFC Countdown and UFC Live. In 2021, 7 of the top 10 ESPN+ PPVs were UFC events.
Currently, ESPN+ costs $6.99 per month and $69.99 a year. You can also sign up for the Disney Bundle, which gives you access to ESPN+, Hulu, and Disney+ all for one low monthly cost.
ESPN+ is a live TV streaming service that gives access to thousands of live sporting events, original shows like Peyton’s Place, the entire library of 30 for 30, E:60, The Last Dance, as well exclusive written analysis from top ESPN insiders.
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