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Already-launched Paramount+ To Sunset in Nordic Nations in Favor of SkyShowtime

Jeff Kotuby

In the midst of this week’s big announcement of the upcoming SkyShowtime service launching in Europe next year, is the question of what happens to the already-launched instance of Paramount+ in Norway, Sweden, Denmark, and Finland.

According to Variety, ViacomCBS will shut down its standalone version of Paramount+ in the Nordic nations — Norway, Sweden, Denmark, Finland — less than a year after launching in order to merge it with SkyShowtime, a new joint venture from ViacomCBS and Comcast.

The pair announced SkyShowtime on Wednesday, which will bring together entertainment, movies, and original series from NBCUniversal, Sky, Sky Studios, Universal Pictures, and Peacock, as well as ViacomCBS’ portfolio of brands, such as Showtime, Nickelodeon, Paramount Pictures, and Paramount+ Originals for more than 20 European territories — including the Baltics nations.

Sources told Variety that Comcast and ViacomCBS concluded a team-up, “would be the most ‘economically viable’ way to enter the particular set of European markets, which include the Nordic countries.”

Paramount Plus

Paramount+ is a subscription video streaming service that includes on-demand access to 12,000+ TV show episodes including originals Star Trek: Discovery, Nickelodeon’s SpongeBob SquarePants, and MTV’s Laguna Beach. Meet captivating characters, catch up on your favorite sport, explore new worlds in the growing collection of Paramount+.

Previously under the name ‘CBS All Access,’ Subscribers can choose between their Essentials Plan (which includes ads) for $4.99/month, or go commercial-free with their Premium Plan for $9.99/month.

With their Premium Plan, in addition to not having ads, you will also get access to your local CBS affiliate to stream your local news, prime-time line-up, and late-night. You will also be able to download offline and watch select shows in 4K.

With the lower cost “Essential” plan, you will still be able to watch live NFL games, Champions League, and national news – but you will no longer get your local CBS affiliate like the old ad-supported plan.

With their new app, enjoy advanced recommendations, curated homepages, and new content categories while still being able to stream major live sports like NFL, College Football, College Basketball. Sports fans will also appreciate the service’s inclusion of NFL on CBS, PGA Tour, along with every match of UEFA Champions League and Serie A.

Obviously, “SkySho” makes Paramount+ redundant in those nations, as it’ll feature all the same content plus Comcast’s library of movies and shows, but it’s still odd to see so much turnover the past few years. Paramount+ launched overseas in March and will already undergo a name change, similar to CBS All Access’ quick reboot in the States.

“With the launch of SkyShowtime we are well-positioned to utilize our global content engine to create a compelling streaming offering, quickly and at scale, with a smart strategic phased investment,” said Raffaele Annecchino, president & CEO of ViacomCBS Networks International. “As a complement to our recently announced Paramount+ partnership with Sky in the UK, Italy, and Germany, SkyShowtime represents a huge opportunity to accelerate our market expansion and build a leadership position in SVOD in Europe.”

SkyShowtime is expected to launch in 2022, subject to regulatory approval. It will ultimately be available to consumers in Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden.

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