Fubo introduces four new advertising formats to boost customer interaction
Fubo introduces four new advertising formats to boost customer interaction
Advergames, ads with QR codes to scan, and other types of commercials are headed to Fubo as the streamer looks for ways to boost ad revenues.
The topic of streaming ads has become very much in vogue over the last two years. Ever since top streamers like Netflix and Disney+ rolled out ad-supported plans, viewers have found it increasingly difficult to escape commercials regardless of streaming service. As a live TV streaming service, ads are already a big part of the equation on Fubo, but the streamer is introducing several new ad formats to try and get customers more engaged with the commercials they see.
Key Details:
- Fubo is rolling out four new ad formats, all of which are interactive.
- One of these formats will offer geo-located commercials based on a particular viewer’s location.
- The streamer has already unleashed new types of ads in 2024.
Fubo says that it will be releasing four new distinct types of ads for customers, who will begin to notice them soon, if they have not already. Each of these ads will be at least somewhat interactive, which the streamer is hoping will help boost engagement, therefore generating more revenue for the advertisers.
The first of these formats is called “Transactional.” These video spots will be accompanied by a QR code, which will take audiences directly to a site where they can buy the product they see advertised. More and more streamers are adopting ads QR codes these days, as they shorten the path from seeing a commercial to buying a product.
Next up are “Gamified” ads, which offer trivia questions or poll opportunities that viewers can interact with without interrupting the stream. Answering correctly (or incorrectly) will then present a call to action to viewers to learn more about a product. Disney+ introduced a similar ad format earlier this year.
The third type of ad coming soon to Fubo is a scrollable carousel featuring numerous products and brands. Advertisers can show multiple types of messages within the carousel, giving viewers the choice as to what type of ads they will see when they engage.
Finally, geo-targeted ads will show commercials customized to a viewer’s specific region. Audiences will be able to see the nearest location at which they can find the advertised product, or scroll with their remote to show additional nearby locations.
This is not the first time in 2024 that Fubo has shaken up its ad offerings. Earlier this year, the streamer introduced pause ads, what it calls a “Marquee” ad, and other new commercial formats to get viewers more willing to engage with the ads they saw on its interface.
“As CTV matures, brands are leveling up their strategies to connect with audiences in deeper and more meaningful ways than are possible on linear TV,” Fubo SVP for global ad sales and operations Dina Roman said. “Interactive formats like transactional and gamified ads are the next iteration of Fubo’s ongoing ad innovation to move the needle for advertisers across our premium CTV platform.”
Fubo
Fubo is a live TV streaming service offering a robust lineup of approximately 150 premier channels, with plans starting at $63.99 per month. This entry-level package provides access to local broadcast affiliates 18 of the leading 35 cable channels channels, and valuable regional sports networks (RSNs).