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HBO Max

Max Posts Massive Subscriber Increase in Q3 2024, Jumping to 110.5 Million Globally

Max Posts Massive Subscriber Increase in Q3 2024, Jumping to 110.5 Million Globally

The Warner Bros. Discovery streaming service had its largest quarterly gain since launching.

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
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Matt Tamanini
Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.
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David Satin, Matt Tamanini
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Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.

Did Max live up to expectations this quarter? Warner Bros. Discovery CEO David Zaslav said he expected to add 6 million streaming customers in the third quarter of 2024, and on Thursday, Nov. 7, the company revealed that it had exceeded expectations, bringing on 7.2 million new customers.

That brings its new total to 110.5 million, after ending the second quarter with 103.3 million globally. In the United States and Canada, WBD now has 52.6 million customers, and its international total now stands at 57.9 million.

From a revenue standpoint, Max had some ups and downs in the quarter compared to Q2. Average revenue per user (ARPU) reached $7.84, down a bit from $8 last quarter. As a company, WBD had a net income of $135 million during the quarter.

What Were the Biggest Max Stories During the Quarter?

Max seems more and more likely to lose live NBA games after the current season. WBD is still trying to sue the NBA to claw back one of its three broadcast rights packages, but if a motion to dismiss the suit by the Association is granted, the company will have exhausted its legal means to try to keep pro basketball past 2024-25.

WBD boosted the Max distribution during the third quarter. It struck a deal with Charter Communications to allow Spectrum TV Select subscribers to access a free ad-supported Max account, and can also be bundled with a Sling TV subscription thanks to a new deal with Sling’s parent company DISH.

Max also made a deal to add new sports entertainment content during the quarter. WBD’s new contract with All Elite Wrestling will allow both weekly shows and pay-per-view events to stream on Max.

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HBO Max

HBO Max is a subscription video streaming service that gives access to the full HBO library and exclusive Max Originals. There are hubs for content from TLC, HGTV, Food Network, Discovery, TCM, Cartoon Network, Travel Channel, ID, and more. Watch hit series like “The Last of Us,” “House of the Dragon,” “Succession,” “Curb Your Enthusiasm,” and more. Within HBO Max, B/R Sports allows users to watch live NBA, MLB, NHL, March Madness, and NASCAR events.

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HBO Max has three tiers: an ad-supported plan for $10.99, an ad-free plan for $18.49, and the ultimate tier that includes 4K for $22.99.

All HBO Max subscribers will get the full libraries of shows like “Friends”, “The Big Bang Theory”, “South Park”, “Fresh Prince of Bel-Air”, “The West Wing”, and more.

You can choose to add HBO Max as a subscription through Amazon Prime Video, Hulu, or other Live TV providers.

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David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
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