Netflix adds nearly 19M subs in Q4 2024 to hit 300M globally
Netflix adds nearly 19M subs in Q4 2024 to hit 300M globally
Aided by live boxing and NFL football, Netflix raced past the 300 million subscriber mark last quarter.
It’s earnings report season once again. As is always the case, Netflix will get things started for the companies that include results of their streaming services, and revealed on Tuesday, Jan. 21 that it had increased to 301.63 million subscribers during the final quarter of 2024.
That was a jump of 18.91 million subscribers which far exceeded Wall Street forecasts that said the service would gain 8.2 million customers during the quarter. Netflix ended the third quarter of 2024 with 282.72 million global subscribers.
Digging into the data, Netflix saw relatively even subscriber growth from all of the major regions of the world, showing that the increases were not simply based on the introduction of the service in new markets. The world’s largest streamer added 4.82M customers in the United States and Canada, bringing its UCAN total to 89.63. In the Asia-Pacific region, Netflix gained 4.94 million subscribers for a new total of 57.54M. In Europe, the Middle East, and Africa Netflix jumped by 5 million viewers, raising its total to 101.13M. In Latin America, the streamer was able to reverse a trend from Q3 by gaining 4.15 million customers to arrive at a new total of 53.33 million. Last quarter, Netflix dropped 70,000 subscribers in that region.
From a revenue standpoint, Netflix continued its winning ways, bringing in $10.25 billion during the quarter. That’s a jump of 16% year over year, and operating income rose to $2.27 billion.
What was Netflix up to during the quarter?
Live events were the biggest stories of Netflix’s fourth quarter. In November, the streamer hosted a live boxing match between Jake Paul and Mike Tyson, which according to Netflix attracted a global audience of 108 million viewers. The fight was beset with technical problems, however, as hundreds of thousands of viewers complained that they could not watch for various reasons.
Netflix’s first-ever NFL streams on Christmas Day also drew big ratings, and did not see quite as many tech issues as the boxing match did. Considering Netflix owns the rights to that Christmas Day package for the next two years as well, it’s a relief to both the streamer and the league that things went fairly smoothly.
Unfortunately, the streamer is now facing some new legal issues. The streamer was sued for allegedly conspiring with Meta to kill the Facebook Watch streaming service, and just days later subscribers filed a new suit over the poor quality of the Paul vs. Tyson fight. The two cases should keep Netflix’s legal team quite busy in the new year.
This could be the last time Netflix publicly reveals its subscriber totals. As part of its Q1 2024 earnings report, Netflix said it would stop reporting subscriber numbers publicly starting in 2025.
Netflix
Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix Originals. Renowned for its ability to produce groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”