This week, it also signed deals with Google and Apple to stream on their respective platforms.
WarnerMedia, the streamer’s parent company, brokered the same deal Hulu has for premium channels, such as Showtime, HBO and Starz. Subscribers can add-on via Hulu’s two tiers or its SVOD-live TV offer, reports Deadline.
Most HBO on Hulu existing subscribers will get HBO Max free. New/existing Hulu customers can subscribe for $15/month. However, as the launch nears, WarnerMedia has also taken an unprecedented step — offering HBO Max for $12 a month via its new partner platforms.
Hulu claims almost 31 million subscribers; Hulu Live counts 3.4 million. Hulu is owned by Disney, which acquired a 100 percent stake in the company last year. Disney+ is a rival to both Hulu and HBO Max.
WarnerMedia has big plans for its new streamer; it previously announced it is targeting 75 million to 90 million subscribers worldwide by 2025.
HBO Now subscribers billed through Google Play will get an automatic free upgrade to the HBO Max app. So will certain AT&T customers, if they subscribe to specific tiers.
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