Netflix’s subscription numbers may be fluctuating, but demand for its content is higher than ever. According to TV technology, a new analysis from Parrot Analytics states that demand for Netflix original content (shows developed by and specifically for the streaming platform) is four times greater than the nearest competitor, Amazon’s Prime Video.

Parrot Analytics’ streaming industry Q2 Quarterly Report Card, gives Netflix’s demand share at 40.5% in the U.S. and 41.2% globally. Prime Video is next with 9% demand share domestically and 11.3% on the whole. In the U.S., the remaining demand share is divided thusly: 8.3% for Disney+, 7.5% for HBO Max, and 7% for Apple TV+.

“Stranger Things” in particular has continued to be a massive success for Netflix. The premieres of Season 4 Volumes I and II were watched by a combined 6.2 million households within the first few days of their release. On the whole, the season was viewed for 18 billion minutes in the month of July, and its success virtually guarantees that next season of “Stranger Things” will be a bonanza for Netflix as well.

In other words, don’t expect Netflix’s popularity to fade any time soon. The streaming giant is spending $17 billion on content this year alone, while other streaming services like Paramount+ are being forced to reduce their content budgets.

However, this report should not be taken as a sign that Netflix is simply dominating all facets of the streaming market. Its original content is a large part of the company’s achievements, but other studios are finding different paths to streaming success. Disney saw 60% of its most in-demand shows come from either the Star Wars or Marvel franchises between January and July 2022. Despite 73% of the series content on Disney+ being original, its pre-existing franchises are bringing more views to the service.

Time will tell, but it’s likely that both strategies will continue to succeed. The success of “Stranger Things” proves beyond a doubt that audiences will reward original content with enthusiasm. But they’re also not likely to be quick to abandon the franchises they’ve loved so dearly. Companies like Disney that develop large amounts of content based on those franchises are also likely to be rewarded with climbing subscription numbers.

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Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”

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The platform constantly updates its catalog, introducing fresh content alongside timeless classics and international hits. Netflix’s commitment to storytelling has also earned critical acclaim, with award-winning exclusives such as “Roma,” “Marriage Story,” “The Power of the Dog,” “Mank,” and “Ma Rainey’s Black Bottom.” In 2023, their animated film “Guillermo del Toro’s Pinocchio” won an Academy Award for Best Animated Feature, further solidifying Netflix’s reputation for high-quality content.

Recently, Netflix has expanded beyond standard movies and TV titles with the addition of video podcasts, and is also exploring a digital store that would offer third-party streamers within the app.

Netflix offers three plans – stream on 2 devices in HD with the “Standard with Ads” ($8.99) plan, on 2 devices in HD with the “Standard” ($19.99) plan, and 4 devices in up to 4K on the “Premium” ($26.99) plan.

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