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Prince Charles Partners with Amazon Prime Video to Launch RE:TV Channel

Aubrey Meister

Prince Charles has inked a deal with Amazon and launched a new channel, RE:TV on Amazon Prime Video. RE:TV focuses on providing viewers with ways to combat climate change. Programs on the channel will feature sustainable solutions for both individuals and businesses.

In The Time to Act is Now, Charles said, “I’ve spent a lot of my lifetime trying to engage people and businesses with the issues and solutions of the climate crisis. RE:TV was therefore set up with the aim of capturing the will and imagination of humanity and champion the most inspiring solutions for sustainability from around the world. I hope that with this partnership with Prime Video we can bring these inspiring innovations and ideas to a wider audience and demonstrate together what is possible in the pursuit of a sustainable future.”

A spokesperson for the channel said, “Covering a huge range of innovation from recycling coffee to reseeding rainforests, the films highlight projects from across the world working on brilliant initiatives that can help transform how business is done, helping us make a cleaner and more sustainable economy.”

Some of the programs on the channel include:

  • Recycling Everything looks at TerraCycle’s mission to recycle materials that are unable to be reused.
  • Remapping Restoration connects people with the latest scientific data and artificial intelligence to promote restoration efforts across the globe.
  • Refuelling Aviation highlights Lanzatech, a Chicago company developing sustainable aviation fuel.

In 2020, Charles piloted the channel on its own platform. Amazon Prime subscribers can access the new channel now by searching for RE:TV on the Prime Video app.

Previously, RE:TV partnered with Waterbear, a documentary streaming that raises viewers’ awareness by allowing them to interact with content and take action.

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