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HBO Max May Change Names

Michael King

When the new Warner Bros. Discovery finally comes to fruition next year, one of the things that may change along with other things tied to the company: the name of HBO Max.

The streaming service was named by AT&T CEO John Stankey and WarnerMedia’s former chairman Bob Greenblatt to promote the brand’s premium HBO content, but the service includes a lot more than that.

According to CNBC, a number of WarnerMedia executives found the HBO Max name confusing, and they still do.

“It sounds like ‘supersized’ HBO,” said one executive who left WarnerMedia last year. “I think it’s still unclear how it’s different from HBO unless you’re familiar with the product. It was a typical AT&T decision.”

At the time the service launched, there was even more confusion since HBO Go and HBO Now still existed as streaming products that carried only HBO content. Those services were ultimately replaced by HBO Max.

At launch, HBO Max consisted of mostly HBO programming, but there is now a myriad of content that has no real association with the HBO brand. The service has found success with original hits like The Other Two, a reboot of the 2007 CW series Gossip Girl, and the DC Comics coming-of-age superhero drama Titans. None of these titles originated with HBO.

HBO Max includes a lot of children’s programming, which also strays from the original services brand. The addition of Discovery originals from channels like HGTV, Food Network, TLC, and Animal Planet would take the brand even farther away from its original roots if there’s some sort of bundled super-app with discovery+.

“It’s really our cable bundle. It makes more sense for HBO to live as a sub-brand of a renamed service,” said one current WarnerMedia executive. “This can all be fixed. David (Zaslav) will have a chance to fix it.”

Discovery CEO David Zaslav has not indicated whether the new combined company will merge Discovery and HBO content into the same platform. AT&T officials indicated during their 3Q 2021 Earnings Call on Thursday morning that they expect the deal will be approved by the first quarter of 2022.


HBO Max es un servicio de transmisión de video por suscripción que brinda acceso a la biblioteca completa de HBO, junto con Max Originals exclusivos, y acceso a todas las películas de Warner Bros. en HBO Max poco después de que estén en los cines.

HBO Max HBO Max tiene dos planes: un plan móvil “Mobile” ($ 199 / mes), que está diseñado para un solo usuario en su dispositivo móvil, así como un plan familiar “Multitelas” ($ 299 / mes) ofrece a las familias acceso a 3 usuarios simultáneos.

Los suscriptores tendrán acceso a series exitosas de HBO como Succession, Sex and The City, Sopranos, Game of Thrones, Curb Your Enthusiasm, y mas.

Todos los suscriptores de HBO Max obtendrán las bibliotecas completas de programas como “Friends”, “The Big Bang Theory”, “South Park”, “Fresh Prince of Bel Air”, “The West Wing”, y mas.

Los suscriptores de HBO Max obtendrán Max Originals adicionales que incluyen Love Life, Raised By Wolves, Dune: The Sisterhood , Tokyo Vice , The Flight Attendant , Gremlins , Legendary, Craftopia, los nuevos dibujos animados de Looney Tunes, y The Not Too Late Show with Elmo de Sesame Workshop.


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