Which streaming services are due to raise prices next?
Which streaming services are due to raise prices next?
Paramount+ and YouTube TV are essentially the only major streaming services not to raise prices in the summer or fall of 2025, and something stinks.
Something is fishy in the streaming world. There are two services that have been oddly quiet in an environment where just about everyone else is raising prices this fall: Paramount+ and YouTube TV. I don’t like the silence around these two services, and frankly, expect any day to be writing about one or both of these streamers raising their subscription rates.
I will write more about that below, but I’ll also go streamer by streamer and recap the last time each service raised prices, and whether or not I think any other platforms are in imminent danger of raising their rates. My list of predictions to start 2025 was hit or miss, so I’ll try to be a little more accurate this go-around — if the top media companies in the world would just cooperate.
Which streaming services are likely to raise prices in the near future?
Streaming service price hike history
| Streaming service name | Previous starting price | Current starting price | Date of most recent change | Likely to raise prices soon? |
|---|---|---|---|---|
| Netflix | $7 per month | $8 per month | January 2025 | Yes |
| Disney+ | $10 per month | $12 per month | October 2025 | No |
| Hulu | $10 per month | $12 per month | October 2025 | No |
| ESPN Select | $12 per month | $13 per month | October 2025 | No |
| Apple TV | $10 per month | $13 per month | August 2025 | No |
| HBO Max | $10 per month | $11 per month | October 2025 | No |
| Paramount+ | $6 per month | $8 per month | August 2024 | Yes |
| Peacock | $8 per month | $11 per month | July 2025 | No |
| Prime Video | $9 per month | $9 per month | February 2022 | Yes |
| DIRECTV | $85 per month (ENTERTAINMENT plan) | $90 per month | October 2025 | Yes (Genre Packs) |
| Fubo | $80 per month (Pro plan) | $85 per month | January 2025 | Too close to call |
| Philo | $28 per month | $33 per month | September 2025 | No |
| Hulu + Live TV | $83 per month | $90 per month | October 2025 | No |
| Sling TV | $40 per month | $46 per month | November 2024 | Too close to call |
| YouTube TV | $73 per month | $83 per month | December 2024 | Yes |
Which on-demand streamers are likely to raise prices soon?
Paramount+
To start the year, I predicted that Paramount+ wouldn’t try to increase subscription rates soon. I am reversing myself in a big way on that, after the closure of the Paramount Skydance merger in August. Paramount’s new ownership team has hit the ground running and has many times promised that big changes are coming to the streamer. Paramount+ is essentially the only streamer on the market, save a couple — more on those in a moment — that prices its ad-supported plan at less than $10 per month, as Peacock, Disney+, and Hulu have all risen above that rate. I think a rate increase to $10 or $11 per month for ad-supported service, and perhaps as much as $15 for Paramount+ Premium, is likely.
Paramount Plus
Paramount+ is a subscription video streaming service that includes on-demand access to 40,000+ TV show episodes from BET, CBS, Comedy Central, MTV, Nickelodeon, Nick Jr., and more. Get free access with a Walmart+ subscription.
Paramount+ includes “1883,” “Tulsa King,” “Star Trek: Discovery,” “SpongeBob SquarePants,” and “PAW Patrol.” Subscribers can watch the NFL, college football, The Masters, college basketball, UEFA Champions League, UEFA Europa League, Serie A, and NWSL. The service also offers the option to watch your live CBS affiliate. The upgraded ad-free package includes premium movies and shows from Showtime.
Prime Video
Prime Video has been suspiciously quiet as well, but I think this service will likely follow a different strategy than most other streamers with its price range. Prime Video offers subscription plans tied to the Prime subscription service, which costs $15 per month in total for a host of benefits.
Viewers can also get ad-supported or ad-free Prime Video without the larger Prime service, with prices at $9 per month for ad plans or $12 to go ad-free. That is a bit low when examining the on-demand streaming landscape, so what I envision as the most likely scenario is Amazon not raising subscriptions for Prime members, but doing so for customers who subscribe to Prime Video alone. There is a flip-side to consider here, however; Amazon might not have a large enough customer base on Prime Video outside the Prime package to raise prices without seeing a costly cancel reaction from viewers.
There is also a scenario in which Amazon raises the price of Prime — the last time this happened was in 2022, so it could be due for another hike.
Prime Video
Prime Video is a subscription video streaming service that includes on-demand access to 10,000+ movies, TV shows, and Prime Originals like “The Lord of the Rings: The Rings of Power,” “Jack Ryan,” “The Marvelous Mrs. Maisel,” “The Boys,” and more. Subscribers can also add third-party services like Max, Showtime, STARZ, and dozens more with Prime Video Channels. Prime Video also offers exclusive live access to NFL Thursday Night Football.
Netflix
Netflix is frustrating to predict with its price hikes, in large part because company officials always use some bland variation of the same time essentially every time they’re asked to raise prices: “we feel comfortable with the amount of flexibility we have on pricing,” or something to that effect. They’ll give that answer quarter after quarter, and then not raise prices at any point during a year.
But the Streaming Wars are over. Netflix has won, and there’s no reason for its pricing not to reflect that as compared to its peers. Having an ad plan at $8 per month is probably not a scenario that will last much longer for Netflix, and like Paramount+ I could see it going up to $10, $11, or even $12 before getting into what Netflix may charge for ad-free plans — especially since its last price increase was a year ago as of January.
Netflix
Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”
On-demand streamers that are unlikely to raise prices for a while
Disney+, Hulu, and ESPN Select
As of the date of this writing, the Disney streamers are hours away from their next price increase. After Oct. 21, when the company’s new streaming prices come into effect, I doubt sincerely that it will attempt to raise streaming subscription rates for at least six months to a year. Price increases have become a tradition for Disney services three years in a row, however, and the company may well decide to give it another go next fall, depending on where the market sits.
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Disney+
Disney+ is a video streaming service with over 13,000 series and films from Disney, Pixar, Marvel, Star Wars, National Geographic, The Muppets, and more. It is available in 61 countries and 21 languages. It is notable for its popular original series like “The Mandalorian,” “Ms. Marvel,” “Loki,” “Obi-Wan Kenobi,” and “Andor.”
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Hulu
Hulu is a video streaming service that gives access to thousands of full seasons of exclusive series, hit movies, kids shows, and Hulu Originals like “Only Murders in the Building,” and “The Handmaid's Tale.”
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ESPN Unlimited
ESPN launched its highly anticipated direct-to-consumer streaming service on August 21, 2025. For the first time, this service gives sports fans access to its full lineup of linear channels without a traditional cable or satellite subscription.
Apple TV
Apple TV is another streamer that opted to raise prices in fall 2025. The service’s sole, ad-free streaming plan is now $13 per month, a $3 increase from the previous $10 rate. With that in mind, I think customers are probably safe at least until next fall, though once the leaves start to turn, it might be time to think about Apple TV as a service that can raise prices.
Apple TV
Apple TV (formerly known as Apple TV+) is a subscription video streaming service for $14.99 per month, offering a growing slate of original series, films, documentaries, and specials. Unlike other platforms that combine licensed titles with originals, Apple TV is built entirely around exclusive programming, making it the home of critically acclaimed hits such as “Ted Lasso,” “Severance,” “The Morning Show,” and “Silo.” Its lineup continues to expand with award-winning dramas, comedies, family-friendly shows, and blockbuster original films like “CODA,” which won the Academy Award for Best Picture.
HBO Max
When I was originally writing this piece, I had HBO Max in its own category of streaming services that were too close to call as far as a price increase in the immediate future was concerned. But on Tuesday, Oct. 21, the streamer solved the confusion for me by announcing that it had raised its prices to $11 per month for its ad plan, $18.50 for its cheapest ad-free tier, or $23 per month for its Premium plan. With the M&A talk swirling around Warner Bros. Discovery these days, I wasn’t sure if HBO Max would raise prices until things were a bit more settled. Now, we have our answer.
HBO Max
HBO Max is a subscription video streaming service that gives access to the full HBO library and exclusive Max Originals. There are hubs for content from TLC, HGTV, Food Network, Discovery, TCM, Cartoon Network, Travel Channel, ID, and more. Watch hit series like “The Last of Us,” “House of the Dragon,” “Succession,” “Curb Your Enthusiasm,” and more. Within HBO Max, B/R Sports allows users to watch live NBA, MLB, NHL, March Madness, and NASCAR events.
Peacock
Peacock enacted its price increase ahead of Disney and Apple, raising its subscription prices in July. Peacock’s ad-supported Premium plan now costs $11 per month, and the Premium Plus plan with no ads has climbed to $17 per month. The streamer has also launched the Peacock Select tier, which costs $8 per month but only comes with a limited selection of the service’s content.
Peacock
Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” “The Office,” and original hits like “Poker Face” and “Bel-Air.” You can also watch live sports and NBC programming, including the NFL, MLB, WWE, the Olympics, the Premier League, NASCAR, the French Open, college football and basketball, and the PGA Tour. Premium Plus subscribers can stream their local NBC feed in all 210 markets.
Which live TV streamers are likely to raise prices soon?
DIRECTV
DIRECTV hasn’t said much since promising that customers might see bills increase starting Oct. 5, but eagle-eyed viewers have noted that its Signature channel packages have risen to a starting price for the ENTERTAINMENT package of $90 per month. But I think the Genre Packs could be due for a price rise too; the MyEntertainment plan costs $35 per month, and comes with Disney+, Hulu, and HBO Max with ads for free — and the package recently announced that AMC+ is coming into the mix as well. That kind of value could dictate a price increase in this Genre Pack, and perhaps others as well.
DIRECTV
DIRECTV is one of The Streamable’s top choices for the best live TV streaming service overall in 2026, especially for users who want the most channels or want to watch the most live sports. With an unbeatable lineup of local, news, sports, and entertainment channels, three main signature packages, an unlimited DVR, and 20 simultaneous streams at home, DIRECTV remains a premier choice for any cord-cutter.
YouTube TV
YouTube TV is the only live TV streaming service that has a starting price under $85 per month as of Oct. 21, 2025. That alone is enough to convince me the price is probably going up, and that’s before getting into the fact that the streamer just completed new carriage deals with Fox and NBC, and will likely have a new one with Disney before long. Those deals get expensive, and YouTube TV will likely pass the cost onto customers as most live TV streamers do.
YouTube TV
YouTube TV is a live TV streaming service with more than 60 channels for $82.99/month. This plan includes local channels 32 of the top 35 cable channels, and regional sports networks (RSNs) in select markets. The base plan includes more than 100 live channels, including major broadcast networks like ABC, CBS, FOX, and NBC, as well as popular cable channels such as ESPN, CNN, FX, USA Network, and TNT. Local channels are included in most markets, making YouTube TV a full replacement for traditional cable for many viewers.
Which live TV streamers are too close to call
Fubo
Fubo makes things tough on itself by not being consistent with the plans it offers on a month-to-month basis, but for now, its base channel packages start at $85 per month with the Pro plan, which costs $85 per month. It last raised rates in January, which means another price boost could be coming. However, Fubo launched the Fubo Sports service with fewer channels for $56 per month recently, and may not want to rock the boat as much moving toward its merger with Hulu + Live TV.
Fubo
Fubo is a live TV streaming service offering a robust lineup of approximately 150 premier channels, with plans starting at $63.99 per month. This entry-level package provides access to local broadcast affiliates 18 of the leading 35 cable channels channels, and valuable regional sports networks (RSNs).
Sling TV
It’s hard to get a read on Sling TV right now. The service has released a bunch of new products to customers, including the Sling Select plan for $20 per month for 10+ channels, and the Sling Passes program, which allows viewers to stream Sling Orange for $5 per day, $10 per weekend, or $15 per week. These lower-cost options could mean that Sling wants to keep things level with its base packages, and wants to keep prices lower on those plans so they can more easily upsell Sling viewers who get a pass or a Select plan.
On the other hand, Sling last raised base prices about a year ago, which is more or less the timeline that companies follow often. It could be bringing a new price schedule to those plans soon, especially considering it now has the lower-priced alternatives mentioned above.
Sling TV
Sling TV is The Streamable’s choice for cord-cutters on a budget. Sling is a live TV streaming service with multiple channel packages. The $45.99/month Sling Orange plan offers about 30 channels, including Disney Channel and ESPN. The $45.99/month Sling Blue plan offers about 40 channels, including ABC, Fox, and NBC in major markets.
You can combine Orange+Blue for a total of $60.99 / month. Sling also offers many channel add-on packages starting at $6/month.
Which live TV streamers are unlikely to raise prices soon?
Hulu + Live TV
Like Disney’s on-demand streamers, Hulu + Live TV is raising its prices on Oct. 21, 2025. The base price for a plan with the Disney Bundle included will be $90 per month, up $7 from the previous $83 mark. I don’t think Hulu + Live TV customers have to worry about another rate increase for a good few months.
Hulu Live TV
Hulu Live TV is a live TV streaming service with more than 70 channels for $89.99 per month. Hulu + Live TV base plan includes local channels 32 of the top 35 cable channels, and regional sports networks (RSNs). Subscribers get free access to Disney+ and ESPN Select at no extra charge.
Philo
Philo last raised subscription rates at the end of September, when it added both HBO Max and discovery+ access at no additional charge for subscribers to its Core package. Now, Philo costs $33 per month, an increase of $5 from the previous $28 monthly fee that it charged for its Core plan.
Philo
Philo is a live TV streaming service designed for entertainment lovers, offering flexible ways to watch without the high price of traditional TV bundles. The service now features two paid plans — Essential and Bundle+ — alongside its existing free streaming offering, giving customers a range of options depending on how much live and premium content they want.