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Report: Disney+ to Offer In-App Shopping

Report: Disney+ to Offer In-App Shopping

Not only is your Disney+ subscription about to cost more, you’re also going to get bombarded with offers to buy Disney-themed merchandise. According to the Wall Street Journal, Disney+ will soon offer T-shirts, themed accessories, and children’s costumes associated with some of its shows. Users would scan a QR code on the screen that links to the Shop Disney website.

The report says some merchandise may be exclusive to Disney+ subscribers.

This is all part of CEO Bob Chapek’s plan to squeeze as much money as possible from Disney’s loyal fans. The company is said to be working up a membership program like Amazon Prime to offer discounts to members.

While some viewers may enjoy the opportunity to snag some additional Disney merchandise or pay for the privilege of a discount, others may cringe at the encroachment of more commerce from an already expensive ecosystem.

The company’s Q3 earnings call offered bombshell after bombshell. While combined subscribers of Disney+, Hulu, and ESPN+ topped Netflix for the first time, subscribers to all three services are facing price hikes.

Just a few days ago, ESPN+ increased its prices by 43%. Prices for the other parts of the Disney Bundle are going up as well. Hulu’s price hike arrives October 10, with increases for Disney+, the Disney Bundle, and Hulu Live TV arriving December 8.

Additional surprises may be announced on Disney+ Day: September 8. Be sure to bookmark The Streamable for full coverage of the day’s events.

Service Current Price October 10 Price
Hulu Premium (No ads) $12.99/month $14.99/month
Hulu Basic (With ads) $6.99/month $7.99/month
Service Current Price December 8 Price
Disney+ Premium (No ads) $7.99/month $10.99/month
Disney+ Basic (With ads) N/A $7.99/month
Disney Bundle Current Price December 8 Price
Basic (With Ads): Disney+, Hulu $2.99/month $9.99/month
Basic (With Ads): Disney+, Hulu, ESPN+ N/A $12.99/month
Existing Subscribers: Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $13.99/month $14.99/month
Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $19.99/month $19.99/month
Hulu + Live TV Plan Current Price December 8 Price
Basic (With Ads): Disney+, Hulu, ESPN+ N/A $69.99/month
Existing Subscribers: Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $69.99/month $74.99/month
Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $75.99/month $82.99/month
  • Disney+

    Disney+ is a video streaming service with over 13,000 series and films from Disney, Pixar, Marvel, Star Wars, National Geographic, The Muppets, and more. It is available in 61 countries and 21 languages. It is notable for its popular original series like “The Mandalorian,” “Ms. Marvel,” “Loki,” “Obi-Wan Kenobi,” and “Andor.”

    …

    Disney+ has several plans with or without ads. Disney+ Basic with Ads costs $11.99 / month. If you don’t want ads, you can choose Disney+ Premium with No Ads, which costs $19.99 / month.

    The Premium plan also offers an annual option for $189.99 / year ($15.83/mo.).

    If you’d like to add Hulu, you can bundle the two services as well, but Disney+ is also continuing to integrate the two, which will soon be an all-in-one offering.

    Sports fans can also bundle ESPN Select or ESPN Unlimited, with or without ads.

    Disney+ most recently raised prices on September 23, 2026 — the fourth time in as many years.

    The app supports unlimited downloads (on their Premium Plans), four simultaneous streamers, up to 7 profiles, 4K streaming, and includes hundreds of avatars.

    The service includes 25+ original series, 10+ original movies, 7,500 past episodes, 100 recent movies, and 400 library titles, including the entire Disney Vault.

    You can see the full list of available Disney, Disney Channel, Star Wars, Pixar, Marvel, Nat Geo shows and movies, or all available Disney+ content by checking out our Disney+ streaming movie listings.

    Sign Up

    Get Disney+, Hulu, and ESPN+ for just $16.99 a month ($14 savings).

  • ESPN Select

    ESPN Select is a streaming service that replaced ESPN+ and provides access to live NHL, MLB, and MLS games, PGA Tour Golf, international sports events, ESPN original programming, and a complete archive of “30 for 30.” Find out our review of the service and how to start streaming ESPN Select.

  • Hulu

    Hulu is a video streaming service that gives access to thousands of full seasons of exclusive series, hit movies, kids shows, and Hulu Originals like “Only Murders in the Building,” and “The Handmaid's Tale.”

    …

    It offers a good selection of current TV shows, and its ad-supported tier is cheaper than both Netflix and Amazon Prime Video. You will be able to watch most shows from networks like ABC and Fox, and cable channels like FXX, FXM, HGTV, and more.

    The service has a base plan for $11.99 a month, or you can upgrade to their ad-free plan for $18.99 a month. For $89.99 a month, you can get Hulu Live TV from major cable channels, live locals, and regional sports networks.

  • Hulu Live TV

    Hulu Live TV is a live TV streaming service with more than 70 channels for $89.99 per month. Hulu + Live TV base plan includes local channels 32 of the top 35 cable channels, and regional sports networks (RSNs). Subscribers get free access to Disney+ and ESPN Select at no extra charge.

    …

    Where it really separates itself is value. Your subscription doesn’t just cover live TV — it also includes full access to Hulu’s on-demand library, plus bundled subscriptions to Disney+ and ESPN Select content at no extra cost. That means you’re getting everything from next-day network TV episodes and Hulu Originals, to Marvel, Star Wars, and live sports content all in one place without juggling multiple bills.

    For sports fans, Hulu + Live TV also includes regional sports networks (RSNs) in select areas, a feature many competing services have dropped. That can be a big deal if you’re trying to follow local MLB, NBA, or NHL teams.

    The DVR experience is another strong point. Subscribers get unlimited cloud DVR storage and the ability to fast-forward through commercials on recorded content — a feature that used to cost extra but is now standard. It’s designed to feel closer to a traditional cable DVR, just without the box.

    If you want to customize further, several add-ons are available. You can upgrade to premium channels like HBO, Showtime, or Starz, add an unlimited streams option for households with lots of viewers, or go ad-free on Hulu’s on-demand content (live TV will still include ads).

    Overall, Hulu + Live TV is less about being the cheapest option and more about being the most comprehensive. It’s built for people who want live TV, on-demand shows, and bundled streaming services all under one roof — without having to piece everything together themselves.


Ben Bowman was the Content Director of The Streamable. He cut the cord in 2009. He roots for all Detroit sports and is a fan of Martin Scorsese, Steven Spielberg, Edgar Wright, Paul Thomas Anderson, Billy Wilder, Buster Keaton, and the Coen Brothers. Ben streams on an Apple TV.

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