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YouTube Premium Increases Price by $2 per Month; Are Benefits Enough to Warrant New $14 Fee?

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Layne Gibbons

YouTube Premium has gone through a significant rebrand since launching in 2014 under the original name Music Key. Now in 2023, the changes continue as YouTube Premium has announced a $2 per month increase for its new and existing users, raising the price to $13.99 a month.

The most popular benefit that those who watch videos via YouTube Premium instead of the website’s traditional free version enjoy is being able to watch ad-free, but there are many others. In June, the service began offering 1080p video. Premium users also can enjoy features that include access to sessions across devices, the ability to watch with friends and family, and a playback queue on tablets, among others. Users can also download videos that can be viewed without WiFi and have the ability for audio to play when not in the app, on other apps, or when the phone is locked.

Last week, the service began running polls to solicit feedback and suggestions from users about what types of features and functionality they would like to see on the premium platform.

“We’re updating the price for YouTube Premium and YouTube Music Premium subscribers in the US to continue delivering great service and features,” a YouTube spokesperson said according to9to5 Google. “We believe this new price reflects the value of YouTube Premium which allows subscribers to enjoy ad-free YouTube with background and offline play and uninterrupted access to over 100M songs with the YouTube Music app.”

Users of the YouTube Premium Family Plans saw a price increase at the end of January, making the monthly payments $22.99. The same can be said for YouTube Music, which increased its monthly total by a dollar to $10.99. Back in March, YouTube TV also hiked its prices by 12%, charging viewers $72.99 per month. Following that price increase, The Streamable suggested that YouTube TV subscribers should get access to YouTube Premium as an added bonus, but Google has not made that part of its subscription packages yet.

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YouTube TV

YouTube TV is a live TV streaming service with more than 60 channels for $72.99/month. This plan includes local channels, 32 of the top 35 cable channels, and regional sports networks (RSNs) in select markets. The service includes an unlimited DVR.

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With the recent addition of Viacom channels (BET, MTV, Comedy Central, etc.) to the service, they are only without Hallmark and A+E Networks (Lifetime, History, A&E).

They recently added NFL Network and new Sports Plus add-on which include channels like NFL RedZone for $11 a month.

YouTube TV offers select 4K content, including some live sports and on-demand shows, as part of their 4K Plus add-on. The 4K Plus add-on is $9.99 a month and also includes offline downloads and unlimited streams on your home network.

If you want a cheaper service with many of the entertainment channels on YouTube TV, you can subscribe to Philo which includes A+E, Discovery, Viacom, Hallmark, and other channels for just $20 a month after a 7-Day Free Trial.

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DIRECTV STREAM Cash Back

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new DIRECTV STREAM subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • Purchase must be completed on the DIRECTV STREAM website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Sling TV Cash Back

Let us know your e-mail address to send your $25 Uber Eats Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Sling TV subscribers to Sling Orange, Blue, or Sling Orange + Blue.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Sling TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Hulu Live TV Cash Back

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Hulu Live TV subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Hulu Live TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.