NBCUniversal is making a meaningful attempt to offer more content from people of color on its streaming platform Peacock. The service has partnered with Group Black — a media collective that specializes in emphasizing Black-owned and Black-produced titles — to curate programming and develop new content for a to-be-launched hub on Peacock dubbed “E!+” which is due to launch at some point in 2024.

Key Details:

• E!+ will not focus on celebrity news or reality programming, but will instead be focused on bringing more Black stories to Peacock.
• Group Black will sell commercial inventory to advertisers in addition to managing content on E!+.
• Popular Peacock titles like “Bel Air” and “The Best Man: Final Chapters” could call the E!+ hub home going forward.

According to Variety, Peacock intends to launch the new E!+ content hub later this year. Unlike the E! cable channel — which NBCU also operates — the E!+ hub will not center on movie star gossip and unscripted reality shows. Instead, it will be a way for Group Black to bring new content from Black voices to Peacock.

The E!+ hub will offer titles that are already available to stream on Peacock such as “Bel Air” and “The Best Man: Final Chapters.” It will also offer new, original content, and hopes to give Black creators who struggle to find outlets for their projects a new way to bring their shows and movies to audiences.

“This is an open call, in a way, for amazing content and storytelling that exists and can’t find a home in the general market,” said Cavel Khan, Group Black’s chief growth officer, in an interview.

Khan will help to oversee the E!+ content hub with Peter Blacker, EVP of streaming and data products and head of diversity for NBCU’s advertising and partnerships. There is an increasing hope that streaming will allow advertisers to be more comfortable marketing products to smaller, more focused audience segments since the medium of on-demand streaming can super-serve specified audience cohorts like Black viewers.

Blacker says that the E!+ hub will allow viewers who want to find the wide variety of programming brought to life by Black creatives on Peacock more easily. Often this content is put front and center during Black History Month, but viewers have not been able to locate it as easily once February ends.

“Now we are able to prioritize it and make sure it’s easily found,” Blacker said.

Peacock offers a huge array of content, from live sports to news programming from MSNBC to originals from Hallmark Channel and much more. It’s a highly varied service with something for everyone to enjoy, and viewers will soon find the E!+ content hub packed with shows and movies brought to the screen by Black producers and talent.

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Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” and “The Office,” as well as original hits like “Poker Face” and “Bel-Air.” You can also watch live sports including NFL, MLB, WWE, Olympics, Premier League, NASCAR, French Open, College Football and Basketball, and PGA Tour. Premium Plus subscribers can stream their local NBC feed in all 210 markets.

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Peacock includes news, entertainment, sports, late-night, and reality from various NBCU properties including NBC, Bravo, and E!.

Peacock also includes the entire library of Bravo shows and has exclusives like “Below Deck: Down Under.” They also include live and on-demand access to Hallmark channels.

The company has acquired the rights to many classic shows like “Parks and Recreation,” and the entire Dick Wolf library including “Law & Order” and “Chicago Fire.”

The service also features blockbusters and critically-acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination and content acquired from Hollywood’s biggest studios.

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