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Peacock Will Stream 2024 People’s Choice Awards Live for First Time

Peacock Will Stream 2024 People’s Choice Awards Live for First Time

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
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David Satin
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Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.

If you’ve ever turned off an award ceremony like The Oscars in confusion or anger because the thought process behind the awards didn’t make any sense, this news is for you. NBCUniversal has announced that the People’s Choice Awards will be livestreamed on Peacock for the first time in 2024.

The People’s Choice Awards are the only Hollywood awards ceremony powered by the people. Winners are chosen via online voting, ensuring people not only know exactly who the honorees are, but that they can have a hand in choosing them. The 2024 People’s Choice Awards will be held on Sunday, February 18 at 8 p.m. ET.

“The mission of the ‘People’s Choice Awards’ continues to be about giving a voice to those whose opinions matter most - the people” said Cassandra Tryon, SVP at NBCUniversal Television and Streaming. “Moving the telecast to the heart of awards season and expanding our reach to Peacock’s audience creates a platform for the people’s voice to be heard louder than ever, giving stars and their fans an opportunity to celebrate together.”

Previously, live broadcasting of the People’s Choice Awards fell to NBC and E!, and the ceremony was only available to stream on-demand. Despite that fact, the show bucked an awards-industry trend in 2022, seeing its ratings increase as compared to 2021. The 2022 People’s Choice Awards garnered 173 million total engagements across linear TV, streaming, and social media. Peacock is no stranger to live awards shows, as it livestreamed the 2023 Golden Globes earlier this year, and the 2022 edition of the primetime Emmy awards.

Will the People’s Choice Awards follow the Emmys to the new Peacock Theater? This week, NBCU announced that it had acquired the naming rights to the Los Angeles theater that hosts the Emmys and will serve as home to select events during the 2028 Summer Olympics. The decision on whether to hold the People’s Choice Awards at that theater isn’t up to NBCU, but you can bet the company will at least inquire about what it would take to get them moved there.

More and more streamers are getting involved with major awards ceremonies. Netflix will become the exclusive home of the Screen Actors Guild awards starting in 2024, and Disney+ has livestreamed the Oscar nominations announcement two years in a row, though it has not offered the actual Academy Awards ceremony in the United States yet.

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Peacock

Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” “The Office,” and original hits like “Poker Face” and “Bel-Air.” You can also watch live sports and NBC programming, including the NFL, MLB, WWE, the Olympics, the Premier League, NASCAR, the French Open, college football and basketball, and the PGA Tour. Premium Plus subscribers can stream their local NBC feed in all 210 markets.

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Peacock also includes news, entertainment, sports, late-night, and reality from various NBCU properties, including NBC, Bravo, and E!. Additionally, Peacock has exclusives like “Below Deck: Down Under.” They also include live and on-demand access to Hallmark channels.

The company has acquired the rights to many classic shows, including “Parks and Recreation” and the entire Dick Wolf library, which includes “Law & Order” and “Chicago Fire.”

Peacock features weekly Sunday night NFL games during the regular season, available on the Premium and Premium Plus plans.

Peacock again raised prices on August 18, 2026, with the cost of plans increasing to $8.99 for the Select, $12.99 for Premium, and $19.99 for Premium Plus.

The service also features blockbusters and critically acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, as well as content acquired from Hollywood’s biggest studios.

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David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
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