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WNBA Could Make as Much as $3 Billion in Rights Fees as it Circles New Deals with CBS, Scripps

WNBA Could Make as Much as $3 Billion in Rights Fees as it Circles New Deals with CBS, Scripps

The league already has deals finalized with NBC, Amazon and Disney, but can add up to two more rights packages to its total inventory.

Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
The WNBA is already getting a big raise in its new TV deals, but more is a distinct possibility.

The WNBA isn’t quite done making deals. That’s according to Front Office Sports, who reports that the league is getting closer to selling two additional rights packages after finalizing deals with NBCUniversal, Amazon and Disney in late July. The three packages already sold will fetch $200 million per year, and if it sells the other two packages it can make more than $260 million each season over the 11-year lifetime of the contracts.

Key Details:

  • FOS reports that CBS and ION, who already hold WNBA rights packages, are the two most likely to get the outstanding game parcels in the new deal.
  • The new WNBA deals take hold after the 2025 season.
  • The WNBA has discussed negotiating rights deals on its own but is sticking with the NBA in joint negotiations for now.

In its deals with Amazon, Disney, and NBC which take hold after the 2025 season, the WNBA still has the right to sell up to two more rights packages. FOS reports that CBS and Scripps are the most likely winners of these packages, as each currently holds a parcel of WNBA games. Scripps airs games on ION, while CBS puts them on its flagship broadcast station, CBS Sports Network and Paramount+.

“Scripps Sports is proud of our involvement, investment, and commitment to the WNBA and its growth,” Scripps Sports president Brian Lawlor told FOS. “We believe we are an important part of the visibility of the league and hope to be able to continue serving WNBA audiences with appointment TV on Friday nights on Ion for many years to come.”

Outside of those packages, starting in 2026 WNBA games will air on NBC, Peacock, ESPN, ABC, and the new ESPN streaming platform that’s due to launch in 2025, and Prime Video. If the two outstanding rights bundles are sold, the WNBA could make as much as $3 billion over the 11 years of its deals with these broadcasters.

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Will the WNBA Try to Go It Alone Next Time?

Expanding viewership for the WNBA means that next time the league might want to consider stepping out of the NBA's shadow.

The WNBA still negotiates its rights deals jointly with the NBA, though it had the option to split off from that league and make deals on its own if it chose. This time, the league decided to stick with the NBA, which secured a deal worth $76 billion over the course of its lifetime from Disney, Amazon, and NBC.

“There’s no other set of two sports leagues that can offer that live programming and sports to a streamer like that,” WNBA commissioner Cathy Engelbert said in April. “I would say probably in that case we need the NBA because we have a smaller footprint with only 40 games, and it’s nice to go to market together.”

When the new WNBA TV deals expire, however, it may be time for the league to split off from the NBA and seek out deals of its own, in order to potentially make more money. Ratings for women’s basketball are continuing to climb thanks to the addition of dynamic rookies like Caitlin Clark and Angel Reese, and if they stay on the same trajectory it could be time to move past the idea that the WNBA cannot stand on its own in negotiations.

“For the long-term health and viability of the players and the league … there needs to be more independent, dedicated ownership,” Atlanta Dream managing partner Larry Gottesdiener told FOS in October.

  • Peacock

    Peacock is a subscription video streaming service from NBCUniversal that includes original shows, blockbuster movies, and classic television series. Peacock is home to “Yellowstone,” “The Office,” and original hits like “Poker Face” and “Bel-Air.” You can also watch live sports and NBC programming, including the NFL, MLB, WWE, the Olympics, the Premier League, NASCAR, the French Open, college football and basketball, and the PGA Tour. Premium Plus subscribers can stream their local NBC feed in all 210 markets.

    …

    Peacock also includes news, entertainment, sports, late-night, and reality from various NBCU properties, including NBC, Bravo, and E!. Additionally, Peacock has exclusives like “Below Deck: Down Under.” They also include live and on-demand access to Hallmark channels.

    The company has acquired the rights to many classic shows, including “Parks and Recreation” and the entire Dick Wolf library, which includes “Law & Order” and “Chicago Fire.”

    Peacock features weekly Sunday night NFL games during the regular season, available on the Premium and Premium Plus plans.

    Peacock again raised prices on August 18, 2026, with the cost of plans increasing to $8.99 for the Select, $12.99 for Premium, and $19.99 for Premium Plus.

    The service also features blockbusters and critically acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, as well as content acquired from Hollywood’s biggest studios.

  • Paramount Plus

    Paramount+ is a subscription video streaming service that includes on-demand access to 40,000+ TV show episodes from BET, CBS, Comedy Central, MTV, Nickelodeon, Nick Jr., and more. Get free access with a Walmart+ subscription.

    Paramount+ includes “1883,” “Tulsa King,” “Star Trek: Discovery,” “SpongeBob SquarePants,” and “PAW Patrol.” Subscribers can watch the NFL, college football, The Masters, college basketball, UEFA Champions League, UEFA Europa League, Serie A, and NWSL. The service also offers the option to watch your live CBS affiliate. The upgraded ad-free package includes premium movies and shows from Showtime.

  • Prime Video

    Prime Video is a subscription video streaming service that includes on-demand access to 10,000+ movies, TV shows, and Prime Originals like “The Lord of the Rings: The Rings of Power,” “Jack Ryan,” “The Marvelous Mrs. Maisel,” “The Boys,” and more. Subscribers can also add third-party services like Max, Showtime, STARZ, and dozens more with Prime Video Channels. Prime Video also offers exclusive live access to NFL Thursday Night Football.

    …

    Prime Video is included with Amazon Prime for $14.99 per month ($139 per year), or can be purchased on its own for $8.99 per month. A standalone, ad-supported version costs $8.99 per month, while the upgraded Prime Video Ultra tier, costing an extra $4.99 per month or $45.99 per year, adds Dolby Atmos support, ups video quality to 4K UHD, removes ads, and allows for 100 downloads and 5 simultaneous streams. Prime Video offers a 30-day free trial.

    Prime Video currently offers over 25,000 movies and TV episodes, many of which are original productions. Live sports coverage includes NFL Thursday Night Football as well as select NBA, WNBA, and NWSL events.


David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.

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