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WWE Reports 3.5 Million Peacock Subscribers Have Watched Its Content Since Exclusivity Deal Started

Jeff Kotuby

Another week, another report that the WWE’s move to Peacock has been great for both sides.

In the company’s Q4 earnings call, WWE reported 3.5 million paid Peacock subscribers have watched its content since the move from its own standalone platform, the WWE Network, to NBCUniversal’s streaming service. Nick Khan, WWE’s controversial president, also mentioned that its “premium live events” (formerly known as PPVs) have seen considerable growth over the past two years, citing viewership increases of 20-75 percent from events in 2019 to their 2021 editions. “More people are watching WWE premium live events than ever before,” Khan said.

WWE’s CFO and CAO Frank Riddick said the Peacock deal provided the company “more favorable economics” than running its own standalone streaming service, and that being on Peacock has also helped viewership of WWE’s larger events like WrestleMania and the Royal Rumble, which he said has increased 42 percent since coming to Peacock.

The day of the Royal Rumble provided the highest usage of the Peacock platform ever.

Despite a shaky start to the relationship, the WWE’s move to Peacock has really been great for both sides. Earlier this month, there were reports that WWE was a key subscription driver for Peacock, as basically all 1.1 million WWE Network subscribers made the jump to Peacock to get their wrestling content. Another bit of great news for the WWE is that even non-wrestling fans who have a Peacock subscription are tuning in. Perhaps they’re curious to check in on a product they haven’t watched since their youth or they’re simply looking for something new after binging “The Office” for the 800th time.

The excitement surrounding WWE is happening at a great time for the WWE and wrestling fans alike — it’s the start of the company’s push towards WrestleMania, pro wrestling’s version of the Super Bowl. You can expect to see additional growth as we inch closer to April 2-3, where WrestleMania 38 will take place over a two-day stretch live from Arlington, Texas.

Peacock

Peacock is a subscription video streaming service from NBCUniversal that gives access to up to 15,000 hours of content including original shows, blockbuster movies, and classic television series.

It will include news, entertainment, sports, late-night, and reality from various NBCU properties including NBC, Bravo, and E!.

Just like other streaming services, Peacock will have their own original series including Bel-Air, Girls5Eva, Rutherford Falls (Ed Helms), Dr. Death (Alec Baldwin), and a behind-the-scenes docs-series about Saturday Night Live.

The company has acquired the rights to many classic shows like the entire Dick Wolf library including Law & Order and Chicago Fire, Parks and Recreation, and The Office.

The service will also feature blockbusters and critically-acclaimed films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination and content acquired from Hollywood’s biggest studios.