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Apple Drops MLS Season Pass Price for Mid-Season; Sign-Ups Have Been Better Than Expected

Jeff Kotuby
Jeff Kotuby is a contributing writer to The Streamable who specializes in sports, music, and all things Japanese media. He cut the cord in 2017 and has spent the last six years of his career writing for technology, entertainment, and healthcare websites. He's a lifelong Philadelphia Eagles and Anaheim Ducks fan, but also enjoys watching animated shows from the '90s.
Read full bio ›
Jeff Kotuby

Apple is dropping the price of MLS Season Pass — but says it’s not due to a lack of sign-ups.

According to 9to5Mac, MLS Season Pass will be discounted to $49.99 from $99.99 due to the season reaching the halfway point; a common practice for sports-focused streamers like MLB.TV and NBA League Pass. While fans don’t need to be Apple TV+ subscribers to get all of the Major League Soccer action, by signing up for the service, they can save an extra $10 on the deal. Keep in mind that while subscribers will pay the discounted price for the remainder of this year, the deal will auto-renew at the full $99.99 total in time for next season.

Fortunately for MLS fans, this deal isn’t coming up due to lackluster numbers. In fact, Apple’s SVP of services Eddy Cue commented this week that MLS Season Pass exceeded its forecasted expectations in terms of both subscription and viewership numbers, saying that the new service has performed “much better than forecasted,” according to 9to5Mac.

Granted, T-Mobile customers have had two chances at a discounted MLS Season Pass — once completely comped and the other a one-month discount. It’s unclear how these promotions have impacted MLS’s viewership numbers on Apple TV since the company does not provide viewership totals.

This is Year 1 of a decade-long partnership between Apple and MLS and it’s good to see a positive start to the relationship. MLS took a huge leap by putting all of its matches on a streaming service in lieu of continuing its linear relationships with ESPN and Fox. While games no longer air on the worldwide leader in sports, Fox did sign a multi-year deal to broadcast games, but it is not exclusive as every match will be a part of Apple’s service.

The discounted, mid-season price for MLS Season Pass is available now. Remember you can also utilize Apple TV’s Multiview function to watch multiple matches at the same time. You can also check out MLS studio shows while the games are live using this function, too.

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MLS Season Pass

MLS Season Pass is a video streaming service that offers every match—including Leagues Cup and the entire Audi MLS Cup Playoffs—with no blackouts. It offers both English and Spanish announcers. MLS Season Pass also offers pre-match coverage, post-match analysis, highlights, player profiles, interviews, club content, match replays, live MLS NEXT Pro and MLS NEXT matches, and more.

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Subscription prices are lower for Apple TV+ subscribers.

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$12.99+ / month
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Jeff Kotuby
Jeff Kotuby is a contributing writer to The Streamable who specializes in sports, music, and all things Japanese media. He cut the cord in 2017 and has spent the last six years of his career writing for technology, entertainment, and healthcare websites. He's a lifelong Philadelphia Eagles and Anaheim Ducks fan, but also enjoys watching animated shows from the '90s.
Read full bio ›
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DIRECTV STREAM Cash Back

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new DIRECTV STREAM subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • Purchase must be completed on the DIRECTV STREAM website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Sling TV Cash Back

Let us know your e-mail address to send your $25 Uber Eats Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Sling TV subscribers to Sling Orange, Blue, or Sling Orange + Blue.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Sling TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Hulu Live TV Cash Back

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Hulu Live TV subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Hulu Live TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.