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Impact of Recent Fubo Price Hike in Line with Expectations

Matt Tamanini

Last month, fuboTV effectively raised the monthly price for a substantial number of its subscribers by eliminating their lowest-priced tier, the Starter Plan, beginning on May 1. That meant that subscribers on that package, who had been paying $64.99 per month, would have to pay $5 per month more for the upgraded Pro plan.

The Pro plan comes with 750 more hours of DVR storage space than the Starter plan and increases the number of simultaneous streams allowed on each subscription from three to 10. Fubo’s goal was to give subscribers more reasons to interact with — and become reliant on — their service, leading to lower rates of subscriber churn.

However, some analysts were concerned that, in an industry geared towards customers who are naturally budget-conscious, raising their base price could lead to customers leaving the service.

On Thursday, Fubo reported that its subscriber base did decline by 74,000 accounts in the first quarter of this year, and on an investor’s call later in the day, company co-founder and CEO David Gandler said that the fallout from the price increase was in line with Fubo’s expectations.

“We’ve been managing that very closely and what we’ve seen pretty much is what we had anticipated … that the price up didn’t really have such a major impact and [subscriber declines were] more so the seasonality that played a bigger part, both in the first quarter and in our guidance,” Gandler said, referring to the regular churn that the sports-focused streamer sees following the football season.

“But we anticipate a good portion of our subscribers to be profitable from a subscriber perspective,” he added. “So it’s something that we’re very excited about [and] comfortable with and the other thing that’s really important is the higher-priced packages typically result in higher ad ARPU (average revenue per unit) for those customers. So just looking at some of the more expensive packages, they deliver double-digit ad ARPU. So, we’ll keep a very close eye on that as we go forward.”

Unlike most price changes in the streaming space, to Fubo’s credit, the company did ensure that this one came with substantive improvements to the user experience, and even if it might have resulted in a modest churn, it seems that it has paid off in the long run for the streamer.


Fubo is a live TV streaming service with about 90 channels for $74.99/month. This plan includes local channels, 25 of the top 35 cable channels, and regional sports networks (RSNs). In total, you should expect to pay about $85.98/month, after adding in their RSN Fee. Fubo was previously known as “fuboTV.”

Due to a carriage dispute, some areas may not see their local CBS affiliate, but rather a national CBS feed.

The streaming service does not carry channels from WarnerMedia-owned (CNN, TBS, and TNT), A+E (A&E, History Channel, and Lifetime), and AMC Networks (AMC, BBC America, and WE tv).

Fubo also includes MLB Network, NBA TV, NFL Network, NFL RedZone , NHL Network, and beIN Sports (which is not available on most services). You can add Fox Soccer Plus as part of the International Sports Plus add-on for $6/month.

You can add the fubo Extra ($8) to add ~39 channels including Baby TV, Cooking Channel, DIY, and GSN.

Fubo is a great option for sports fans, especially those who want to stream local sports. They recently announced added Bally Sports RSNs to their channel lineup.

It is the least expensive option to get RSNs in many markets like Altitude, AT&T SportsNet Pittsburgh, AT&T SportsNet Rocky Mountain, AT&T SportsNet Southwest, Bally Sports Arizona, Bally Sports Carolinas, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports Tennessee, Bally Sports West, Bally Sports Wisconsin, Fox Sports Arizona, Fox Sports Carolinas, Fox Sports Detroit, Fox Sports Florida, Fox Sports Indiana, Fox Sports Kansas City, Fox Sports Midwest, Fox Sports New Orleans, Fox Sports North, Fox Sports Ohio, Fox Sports Oklahoma, Fox Sports Prime Ticket, Fox Sports San Diego, Fox Sports South, Fox Sports Southeast, Fox Sports Southwest, Fox Sports Sun, Fox Sports Tennessee, Fox Sports West, Fox Sports Wisconsin, Marquee Sports Network, MSG, MSG Sportsnet, NBC Sports Bay Area, NBC Sports Boston, NBC Sports California, NBC Sports Chicago, NBC Sports Northwest, NBC Sports Philadelphia, NBC Sports Philadelphia+, NBC Sports Washington, NBC Sports Washington+, NESN, Root Sports Northwest, and SportsNet NY.


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