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Is YouTube TV Preparing to Launch Mosaic Mode, Other NFL Sunday Ticket Features for March Madness?

Matt Tamanini

As you might have heard, the NFL season ended this past Sunday when the Kansas City Chiefs used a nearly last-second field goal to complete the comeback against the Philadelphia Eagles 38-35 in Super Bowl LVII. The next regular season NFL game won’t happen until September, so you might have been a little confused when YouTube TV announced that it would be allowing fans to sign up for its first season of the NFL Sunday Ticket this spring, four to six months before the action actually kicks off.

In conjunction with the Super Bowl, the live TV streaming service announced that it will unsurprisingly make Sunday Ticket cheaper for YouTube TV subscribers than for customers who opt for the standalone version via its à la carte platform Primetime Channels. Additionally, the streamer confirmed that football fans can opt for subscription packages that include NFL Redzone and packages that don’t (however, why anyone would want a football package without Redzone is beyond me).

But the most interesting aspect of the announcement was that “YouTube TV members are eligible for NFL Sunday Ticket special offers in the spring,” emphasis mine.

Of course, there are benefits to getting the most passionate fans signed up as early adopters, but why a few months after the Super Bowl and half a year before the new NFL season? Wouldn’t it be more advantageous to capitalize on last weekend’s Big Game or wait at least until summer when the excitement of organized team activities (OTAs) get underway?

Well, hear me out, is it possible that Google is looking to open up Sunday Ticket subscriptions during a different, major sporting event that just so happens to be spring-based? Could the company be looking to start signups on the heels of debuting some of the signature features promised for the football package in just a few weeks?

Since the announcement that Sunday Ticket was moving from DIRECTV — its home of nearly three decades — YouTube TV has been promoting the fact that it would be bringing a whole host of new features to the NFL package this fall. As far back as last August, even before the company signed on to take over Sunday Ticket, Google has been talking about bringing a multichannel viewing option to the streaming service that it will call Mosaic Mode. Then, in the company’s quarterly earnings call last week — just days before the Super Bowl — Alphabet confirmed that the feature, along with in-game polls, chats, comments, and more, will be a part of YouTube TV’s Sunday Ticket experience.

Those features will all be incredibly exciting during the two Sunday afternoon broadcast windows during the NFL season, but you know what else they would be perfect for, especially Mosaic Mode? March Madness. The NCAA men’s and women’s basketball tournaments are the next major events on the sports calendar, and given the fast-paced, viral nature of those events — especially the first two days of the men’s tournament — there might not be any better opportunity for YouTube TV to give fans a sneak peek of what’s in store for Sunday Ticket. The action-packed, can’t-miss-a-moment Thursday and Friday slates are the closest things in sports — outside of college football — to the wall-to-wall action of a football Sunday, so why not whet fans’ appetites before opening up subscriptions?

The Streamable reached out to YouTube TV to see if the company could provide any insight into our — admittedly out-of-left-field (forgive me for complicating things with a different sport’s metaphor) — hypothesis, but unsurprisingly, the streamer didn’t want to share any plans with us just yet.

“We’ll have more details to share about Sunday Ticket ahead of the 2023 NFL season,” a YouTube TV spokesperson said.

While that was clearly neither a confirmation nor a denial, the timing would make sense. If YouTube TV was able to integrate Mosaic Mode, polls, and commenting features for NCAA tournament games broadcast on CBS, ESPN, TBS, TNT, and TruTV during the men’s and women’s tournaments, that would undoubtedly get fans excited about what the future held for the football package come fall. Then, once the tournament wrapped up in April (a few weeks into the spring season), YouTube TV could start allowing customers to sign up for Sunday Ticket with a little extra excitement generated by features previewed during the Big Dance.

  • YouTube TV

    YouTube TV is a live TV streaming service with more than 60 channels for $72.99/month. This plan includes local channels, 32 of the top 35 cable channels, and regional sports networks (RSNs) in select markets. The service includes an unlimited DVR.

    With the recent addition of Viacom channels (BET, MTV, Comedy Central, etc.) to the service, they are only without Hallmark and A+E Networks (Lifetime, History, A&E).

    They recently added NFL Network and new Sports Plus add-on which include channels like NFL RedZone for $11 a month.

    YouTube TV offers select 4K content, including some live sports and on-demand shows, as part of their 4K Plus add-on. The 4K Plus add-on is $9.99 a month and also includes offline downloads and unlimited streams on your home network.

    If you want a cheaper service with many of the entertainment channels on YouTube TV, you can subscribe to Philo which includes A+E, Discovery, Viacom, Hallmark, and other channels for just $20 a month after a 7-Day Free Trial.

  • NFL Sunday Ticket

    NFL Sunday Ticket is a subscription video streaming service that allows football fans to watch every live out-of-market NFL game on Sunday afternoons on YouTube or YouTube TV.

    If you use YouTube TV as your live TV provider, you’ll save $100 off the package price.

    Users can choose to add NFL RedZone, which bounces from game to game. But Sunday Ticket is superior for fans who want to see every play of their favorite teams, even if they don’t live where the games are locally televised.

    Sign Up

    Save $100 off any Sunday Ticket package if you sign up before June 6.


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